Welcome to Label by Mohita!

Im Mohita Purswani, the founder and creative force behind Label by Mohita. After completing my graduation in fashion design, I spent several years teaching aspiring designers, sharing my passion for illustration and design. From an early age, Ive been captivated by the art of creating illustrations, and this love for design has always guided my journey.

After years of dedication, honing my skills, and nurturing creativity in others, Im proud to launch my own brand "LABEL BY MOHITA " . At Label by Mohita, every piece tells a story of craftsmanship, creativity, and comfortability. I invite you to explore our collections and be a part of this exciting journey.

JOURNEY

For as long as I can remember, fashion has been my passion. After graduating from NIIFT with a degree in Fashion Designing, I spent years perfecting my craft—especially illustration, my true love. I even started Illustrations by Mohita academy , where I guide aspiring designers on their creative journeys, helping them bring their visions to life.

But deep down, I always knew I wanted to create something of my own. Thats how "Label by Mohita" was born. Combining my love for design with practical, everyday elegance, I wanted to offer clothing that reflects both beauty and functionality. Handcrafted by skilled artisans, our garments are made to celebrate the modern woman—effortlessly stylish and always comfortable.